Re: The Reverse Blog Post

dougkessler — Thu, 08 Dec 2011 10:33:39 -0000

Great post idea -- and cool technique. Some thoughts:

NEW THINGS ARE INTERESTING
Novelty is often the secret fuel of fad media. Banner ads were hot when new because they out-performed older media. Then they became ho-hum and click rates plummeted. (Now some advertisers are getting smarter about them and the rates are climbing up again).

WHEN THEY BECOME CONVENTIONAL THEY GET BORING
My tweets used to get lots of retweets. Now, they're lost in the Twitter cacophony.
Prezi is still cool, so a decent one gets some attention. When it's the norm it will just be Powerpoint in space.

We marketers have a way of diving into an exciting new medium and killing it -- then moving on to scorch the next patch of earth. LinkedIn Groups used to be a new and interesting way to meet like-minded peers. Now many of them are spam magnets. Time to move on.

THERE'S NOT ENOUGH NEW IN DIGITAL MARKETING
Not sure I agree here. It feels to me that I'm discovering some new way to communicate at least once a week -- a new channel, medium, tactic, technique, tool...

It's true the innovative is dwarfed by the conventional -- but that's always been true of human endeavor. And the innovative cuts through anyway, conferring benefits to the innovator. Benefits that are perishable.

SO DO NEW STUFF
One cool technique is 'negation' -- think of every rule or convention in a given medium, then turn it on its head. "Landing Pages should only have one call-to-action"? So do one with a dozen different CTAs.
"Web pages must scroll down"? Try one that scrolls across.
"Video should be well-lit with a stationary camera?" Run around with a hand-held for the next one.
The point is not that each of these will work, but that each will open up a new way of thinking.

Re: Method vs Madness – What Is It?

Method vs Madness — Fri, 28 Oct 2011 04:41:52 -0000

Hi Quentin, I'm actually thinking of making the site ad-free but thanks for the enquiry.

PAUL

Re: Method vs Madness – What Is It?

Qperrin — Thu, 27 Oct 2011 07:20:27 -0000

Hi,

Sorry I write you via comments. But I could not find contact e-mail or feedback form on your site.

We are looking for new advertisement platforms and we are interested in your site www.methodvsmadness.com.

Is it possible to place banner on your site on a fee basis?

Please, contact us at e-mail.

Best regards,
Quentin Perrin

P.S: delete this comment.

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Re: The Reverse Blog Post

Re: Method vs Madness – What Is It?

Re: Method vs Madness – What Is It?